Speaker "Kim Naess" Details Back
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Name
Kim Naess
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Company
Salesforce
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Designation
Enterprise Architect
Topic
Marketing for the greater good during a pandemic
Abstract
How can marketing be seen a seen as a healthy contribution to the information overload we are seeing all around us. By utilising #Data from several sources, we target areas affected the most and to demographics that otherwise wouldn´t see the government approved guidelines. By training AI algorithms on these datasets we can ensure that the government approved messaging are shown to the people that most need it effectively on the channels they as individuals utilise the most, from street advertising to SoMe and influencers
Profile
Accomplished leader with broad international experience in successful development and implementation of Data Engineering and Data Science projects in well-known global companies. Kim is a Boardmember at The Norwegian Computer organization for BI and Analytics, who runs one of the largest conferences on Analytics in the Nordics. Kim is also a Subject Matter Expert for Norways Research Council on AI and IoT Project applications for public funding.
Kim is a thought leader in Data & Analytics and an engaging international speaker on Data Engineering (IoT/BigData/Cloud), Data Science (AI/ML), and Analytics (Predictive & Prescriptive).
Kim has a Systems Engineer background and have completed an executive mini MBA in Strategy, Finance, Marketing & Leadership and a Master in Sports Coaching