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Speaker "Sheridan Hitchens" Details Back

 

Topic

Why You, Your Partners and Your Customers Don't Make Data Driven Decisions

Abstract

Companies and organizations talk a lot about how data can empower their employees, partners, and customers to make good decisions. However, lot's of recent research suggests in cognitive biases and behavioral economics suggest that people often don't make rational decisions. This talk will look at some of the most common of these biases and how you can counter (or even use them!) to good effect.

Profile

Sheridan has more than 15 years experience in Business Intelligence, Analytics, Web, Product Management, Business Strategy and Organization Effectiveness. He is currently VP of Data Products at Auction.com, the leading online real estate auctioneers in the United States.

He has also held positions at two leading online ganmes companies, Kabam and Playfirst, where he has built out Analytics and Big Data groups from inception. Earlier on in his career, Sheridan worked at Procter and Gamble in the areas of Decision Support and Executive Information Systems. He also worked as a Managing Consultant at Towers Perrin where he led many business strategy and organizational effectiveness engagements for large companies.

Sheridan holds a Bachelor of Arts degree in mathematics from Cambridge University and an MBA from the Haas School of Business at the University of California, Berkeley, both with honors. He has also held several elected positions at both universities. Most notably, he served as the president of his college student union at Cambridge.