Business Insights from Big Data on Internet Traffic

Have you ever wondered which products will be an immediate success and which are likely to fail? Have you ever pondered which news stories will go viral and which will lose steam? Ever wanted to know which thought leadership topics will give you the most leverage with your B2B customers or which product attributes will attract the most customers for your B2C business? Leveraging the tens of trillions of links created and shared on the Bitly platform, we are able to gain insights about all of these topics and more by examining how information flows across the internet and around the globe from consumer to consumer, business to business, and person to person. Leveraging advanced data science and industry-leading architecture that enables Big Data analysis at scale in seconds, we are able to discern patterns of information transmission online that can give businesses and individuals unparalleled insights.
Who is this presentation for?
Anyone interested in insights from Big Data collected from Internet traffic globally
Prerequisite knowledge:
None
What you'll learn?
How information flows across the internet and can be used to make predictions

Dr. Amy Gershkoff Bolles is the Chief Data Officer & GM, BitlyIQ at Bitly. Prior to Bitly, she served as Chief Data Officer for companies including Ancestry.com and Zynga. Amy previously built and led the Customer Analytics & Insights team and the Global Data Science team at eBay. She has also served as the Chief Data Scientist for WPP, Data Alliance. She was also the Head of Media Planning at Obama for America 2012, where she was the architect of Obama’s advertising strategy and designed the campaign's analytics systems. Amy has been named one of the Top 50 Women to Watch in Tech and one of San Francisco's Most Influential Women in Business. Her articles have appeared in the Washington Post, San Francisco Chronicle, TechCrunch, and Business Insider, and she has been a commentator on NPR, Bloomberg News, ABC, and CSPAN. She holds a Ph.D. from Princeton University.