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Speaker "Alexander Rudy" Details Back

 

Topic

Business Insights from Big Data on Internet Traffic

Abstract

Have you ever wondered which products will be an immediate success and which are likely to fail? Have you ever pondered which news stories will go viral and which will lose steam? Ever wanted to know which thought leadership topics will give you the most leverage with your B2B customers or which product attributes will attract the most customers for your B2C business? Leveraging the tens of trillions of links created and shared on the Bitly platform, we are able to gain insights about all of these topics and more by examining how information flows across the internet and around the globe from consumer to consumer, business to business, and person to person. Leveraging advanced data science and industry-leading architecture that enables Big Data analysis at scale in seconds, we are able to discern patterns of information transmission online that can give businesses and individuals unparalleled insights.
Who is this presentation for?
General Audience - anyone interested in what can be done with Big Data
Prerequisite knowledge:
None
What you'll learn?
A set of case studies about what can be learned from Bitly's data about the internet.

Profile

Alex Rudy is a Senior Data Scientist at Bitly, the web's leading link-management platform, where he uses machine learning techniques to understand the billions of links and trillions of clicks on the Bitly platform.