Speaker "Abraham Bagherjeiran" Details Back



Artificial Intelligence and Machine Learning in Computational Advertising


An average consumer today spends 8+ hours across all devices, interacting with online content almost entirely sponsored by advertisements. At projected $300B market share by 2020, online advertising and computational advertising in particular is perhaps the most visible and ubiquitous application of machine learning and artificial intelligence, and one that interacts directly with consumers. When done right, ads can enrich our lives. We will review key data and AI challenges in computational advertising.
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Prerequisite knowledge:

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Abraham is an Applied Science Manager in Amazon Advertising and a part-time faculty member of Northeastern University. His interests are in computational advertising and machine learning.