11 Strategic Ways To Leverage AI For Better Sales Results Posted on : May 04 - 2020

The use of artificial intelligence in sales is on the rise. Many sales teams are already using it to boost their results, and use of this evolving technology is only expected to grow in the near future. AI can help a sales force meet their goals more quickly, easily and predictably, and its applications are nearly limitless.

Many members of Forbes Business Development Council have successfully implemented AI to improve sales outcomes. Here, they share 11 smart ways your sales team can use AI to achieve predictably better results.

1. Scrape Databases For Lead Gathering

AI's value lies in performing mundane tasks, allowing the sales team to focus on building customer relationships and closing leads. AI tools can scrape databases to create new leads, negating the need for laborious research. Also, these tools locate contact information for leads and populate that information into CRM solutions. This provides the sales teams access to data with minimal effort required. - Suhaib Zaheer, Bluehost

2. Automate Mundane Activities

Sales teams spend a lot of time on mundane activities in the business process that can be automated. Create guardrails and develop new insights. Salespeople have their time allocation approach that may not be aligned with the best outcome. AI can create guardrails and offer new insights to improve effectiveness in the sales approach. - Sree Chadalavada, Gartner

3. Fine-Tune The Ads Consumers See

We're going to see ads no matter what and AI helps tailor the experience to what is relevant. We have geo-targeted ads to anyone within three miles of certain retail locations where our products are available, serving those who might be interested in a limited offer coupon and retargeting consumers near those locations who have posted about similar product recommendations on social media. - Natasha Cuda, Medterra CBD

4. Prioritize Leads Better

Sales teams can attain predictably better results by leveraging one of the tools on the marketplace that allows users to capitalize on artificial intelligence to better prioritize leads. The better the list of leads your team is working off of, the more successful it will be as your salespeople can invest their time selling to the prospects most likely to buy. - Adam Mendler, The Veloz Group View More