Catching Up On The Latest In IoT Intelligence, 2019 Posted on : Nov 11 - 2019

• 59% of enterprises consider data science and machine learning critical to their business in 2019. 
• 48% of enterprises say Cloud BI is either critical or very important to their operations, which is an all-time high for the survey. 
• Marketing & Sales and R&D place the highest levels of importance on IoT today.
• Manufacturing, Financial Services/Insurance, and Technology enterprises are the most likely to describe IoT technologies as critical to their business. 

These and many other fascinating insights are from Dresner Advisory Associates’ 2019 Edition of IoT Intelligence® Market Study now in its 5th year of publication. Internet of Things, or IoT, is defined as the network of physical objects, or “things” embedded with electronics, software, sensors, and connectivity to enable objects to collect and exchange data. The study reviews organizations’ interest in and demand for applying business intelligence (BI) to IoT data, systems, and processes. R&D and Marketing & Sales departments assign the highest levels of IoT importance, as do larger manufacturing, financial services/insurance, and technology organizations. Please see page 11 of the study for specifics regarding the methodology and respondent demographics.

Key insights from the study include the following:

• Marketing & Sales and R&D place the highest levels of importance on IoT today, significantly above IT, executive management, and finance. Dresner’s research team interprets the results as Marketing, Sales, and R&D partnering to experiment and develop new products, services, and business models that capable of delivering revenue growth. Capgemini’s Digital Transformation Institute predicts the global manufacturing industry could expect to see between $519B to $685B in value-added revenue by 2020 through the development and sale of smart, connected devices.
• Manufacturing companies consider IoT technologies the most critical to their operations than any other industry included in the study. Financial Services/Insurance and Technology-based businesses are also most likely to consider IoT critical technology for their current business operations. Advertising and Healthcare assign the least importance to IoT in their operations today.
• IoT’s importance increases as an enterprises’ size increases, reflecting the higher number of digital initiatives, new products, services, and business models under development large-scale organizations can take on. Dresner’s research team found that IoT is the most valued in enterprises with more than 1,000 employees. An interesting from the study is how between 4% to 6% of all organizations, small to large, consider IoT critical today. View More