6 Ways AI is Transforming Marketing Forever Posted on : May 25 - 2019

Artificial intelligence is having a profound impact on the state of marketing in 2019. AI technology will be even more influential in the years to come.

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. It’s probably resulted in lots of stress, sleepless nights, andCBD oil drops to give you the energy and focus to keep going.

Marketing requires multiple approaches to succeed, so while you should stick with the things you’ve been doing successfully, you’ll also want to include artificial intelligence (AI) in your current strategy. If you haven’t already, you might be falling behind your competitors. As many as 80 percent of marketers believe that AI will be the most effective tool by 2020.

AI marketing techniques increase the efficiency of your marketing budget and are often more effective than some of the traditional tactics you may be using. You’ll combine big data and inbound marketing to deliver a practical marketing strategy that drives conversions. Here are some ways you can apply this seemingly magical tool.

1. Customer Personas

The most basic rule about marketing is that you can’t hope to run successful campaigns if you don’t know who you’re targeting. A good marketer will create customer personas that tell you who your target market is and how you can best service them. Personas are made at the basic level by listing demographics, interests, and other information that can help you target an audience. View More