4 Reasons All Data Scientists Should Be Skilled in Psychology Posted on : Nov 17 - 2018

Learn why data scientists should be skilled in psychology and how it can help business and data skills. Data scientist and data psychologists drive meaning.

Data science was recently named “the sexiest job of the 21st-century by Harvard Business Review. Today, enterprises that range from start-ups to Fortune 500 companies are aggressively seeking the most talented data science specialists on the market. These experts help companies make sense of massive amounts of information, solve complex problems and improve operations.

Data science experts who are trained in psychology are hot prospects. There’s a rapidly growing need among business leaders to gain a better understanding of human behavior, prompting many to employ the services of data science specialists who trained in psychology. The dual modality specialists help them to stand out among information experts who lack training in the understanding the human mind. This has encouraged a segment of data experts to return to school to add psychology training to their career toolkit.

Each time that a consumer uses a search engine or sign up for a newsletter or brand loyalty program, enterprises record the interaction. As a result, the enterprises amass an enormous amount of data, making the subject of information management and utilization a common point of discussion among today’s business leaders. The following 4 sections highlight 4 more reasons why data scientists should be skilled in psychology.

1. Understanding Human Behavior Helps You Excel

In general, psychology is the study of the mind and human behavior. Relatively recently, data scientists have developed innovative ways to study the human mind, such as big data systems that evaluate the actions of countless consumers and workers. The challenge of the profession is that things such as thoughts, dreams, hopes, needs and desires are intangible. The only way to discover these sentiments is to observe large segments of the population and make assumptions based on their actions. Armed with their knowledge of human behavior, psychologists ask questions, collect data and create theories, as well as suggest courses of action based on what they have observed from information analyses. Psychology experts aid business leaders in overcoming this challenge and unearthing deep insights into enterprise customers and employees. View More