4 Major Ways in Which Big Data is Impacting Social Media Marketing Posted on : Oct 08 - 2018

With the advent and increased use of the internet, social media has become an integral part of people’s daily routine. Social media is not only used to connect with others, but it has become an effective platform for businesses to reach their target audience. With the emergence of big data, social media marketing has reached an altogether new level. It is estimated that by 2020 the accumulated volume of big data will reach 44 trillion gigabytes. With such an enormous amount of data available, marketers are able to utilize it to get actionable insights for framing efficient social media marketing strategies.

All the status updates, photos and videos posted by users on their social network contain useful information about their demographics, likes, dislikes, etc. Businesses are utilizing this information in numerous ways, managing and analyzing it to get a competitive edge. Big data is used by marketers to plan for future social media campaigns by learning everything they need to know about their potential customers and approaching them. This post will throw light on the application of big data on social media marketing, examining its current as well as future impact.

Personalization

Big data enables personalization allowing brands to approach their customers in a more personalized way based on their choices and likes. It gives in-depth insights and a holistic understanding of the audience, which aids businesses in creating tailored communication for them to enhance retention and elevate their trust.

With big data, it will become easier for brands to display only those advertisements which interest consumers, turning ads into a non-obtrusive experience. Advertisements will be targeted based on users’ social media posts, what they watch and share, etc. With personalized ads, it will be possible for marketers to strengthen their relationships with social media users and convert them into customers after identifying the most effective platform, time and format for their ads.

Decision making

Big data allows marketers to identify social media trends and gain insights, which can be used to make engagement decisions like which users to communicate with, which group of users should receive marketing emails., etc. It also makes it easier to keep track of the demographics to decide which social media platform to target.

Businesses can easily understand the sentiments of the market through big data, enabling them to build winning strategies. View More