Machine Learning Is Driving The New Digital Marketing Renaissance Posted on : Sep 20 - 2018

Machine learning is leading the charge into a whole new and more efficient era of digital marketing. Here's how it works.

Data is the number one reason whydigital marketers have a huge advantage over those that traditional marketing channels. I have noticed one common theme among them. They have constantly found that intuition doesn’t bode with reality. They may think that a strategy that they took would work very well, but then discover that their data shows something very different. They live by the principle that you should always “build strategies around your data.” This is true and Mariya Yao, CTO of Metamaven, and Co-Author of “Applied Artificial Intelligence” states that machine learning is playing a very influential role in the future of digital marketing.

Unfortunately, data can be very difficult for even the most astute marketers to analyze. This is why it is often best to allow algorithms to either automate the process or provide actionable feedback that would have otherwise been overlooked. Machine learning is changing the process in ways that we never envisioned before.

This isn’t hype. It is a fact. One study by QuanticMind found that 97% of industry leaders believe machine learning is the future of their profession.

Machine learning has had significant impacts on the marketing world. Here are a few of the top ways that machine learning has changed digital marketing, and how you can use it to your advantage.

What is Machine Learning and What is its Place in Marketing?

Machine learning is AI or artificial intelligence. Most people think of AI as a possibility in the distant future that will lead to worldwide panic and the end of the human race. But, when you look past the sci-fi movies, you can see that AI is already a part of your everyday life.

Data capturing is where machine learning has made its home in the business world. Marketing has always relied on how well a business knows these three aspects: View More