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Banking on big data to hire the best: The Belong Story Posted on : Jul 19 - 2018

How can companies hire the best talent that is not looking out for a job? Belong is banking on AI and big data to bring the best talent to companies.

 “Companies want to build great teams by hiring the best talent. But the best people don’t apply on job sites typically. So then how do you hire those people?” starts off Rishabh Kaul, co-founder of HRtech startup Belong, which was founded exactly to solve this problem.

Founded in 2014 by Exotel co-founder Vijay Sharma, Sudheendra Chilappagari, Saiteja Veera, and Rishabh Kaul, the idea was simple- instead of the inbound approach to hiring which companies follow, Belong bet on outbound hiring to disrupt the hiring space.

The predictive hiring startup aims to give companies the tools to help them reach out to the best people, making it a very personalized engagement. It provides outbound hiring Software-as-a-Service (SaaS) solution to companies.

Banking on big data for hiring the best

Recruiting has traditionally been an inbound process but what Belong is focusing on is outbound hiring. For this, what Belong is banking on is big data, AI, and predictive analytics for identifying the right candidates. The next step after identifying the best-fit candidates is engaging them. This is where the engagement system built by Belong comes into play.

This recommendation engine by Belong is different for every company. Hence once identified, the platform ranks potential hires according to their suitability for a role at a particular company. Companies can then kick-start engagement with candidates through personalized interactions backed by social insights. Meanwhile, as companies approve and reject suggestions, the machine learning algorithm also learns and fine-tunes the results, thereby reordering candidates.

100 + Clients, $15 Mn in funding

The SaaS-based startup monetizes through a subscription model where companies pay for the number of users who use the product or for specific modules such as a marketing module or an HR module. In general, the clients pay a fee to access the platform through an annual contract. View More