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From Cryptokitty To Barking Dog: How Blockchain Is Helping Sustainability Efforts Posted on : Jul 11 - 2018

Some of the brightest minds in the blockchain space are currently gathered at Sir Richard Branson’s Kasbah Tamadot in Morocco to discuss, and implement, solutions that could save our planet. The Bitfury Group and ACTAI Global’s Fourth Annual Blockchain Summit was forced to relocate from its usual destination of Necker Island after the devastation caused by Hurricane Irma became a reality.

Bill Tai of the Bitfury Group and the man who conceptualized the Blockchain Summit four years ago, saw it as an opportunity. Instead of shifting locations to a randomly chosen destination, the event should be hosted somewhere that made sense in the context of the important conversations being had.

Branson’s Kasbah, located in the Atlas Mountains of Morocco, is the backdrop for this year’s summit.

“These regions are cradles of innovation, home to communities with the ambition and perspective to solve some of the oldest (and newest) challenges facing our world today,” CEO of the Bitfury Group Valery Vavilov wrote of the event.

“Working together, we have one goal — to bring global leaders from every sector to the table to speak openly about our greatest challenges and take meaningful steps to fix them,” Vavilov said.

“We think blockchain technology is a crucial part of that story.”

There’s no doubt Africa and the Middle East present their own set of issues that require a fresh set of eyes. But rose-coloured glasses aside, in what ways is blockchain creating consequential change?

Sustainable Applications Of Blockchain

During a panel titled ‘Saving the Planet (A Bit at a Time)’ summit participants reported back on a brainstorming session around blockchain technology as a solution for issues of our time.

Sustainable supply chains were presented as an opportunity for blockchain to provide transparency -- a feature that’s currently missing and preventing many consumers, who have the best of intentions, from making considered choices.

“Blockchain enables the consumer to make educated choices,” Gigi Brisson, founder and CEO of Ocean Elders, told the Blockchain Summit in Morocco.

“As a consumer, I can see who fished that fish, where they got it, if it was reported, if it was legal. As a consumer, I can start supporting those companies and those people I want to support”

“I can support the products and companies that I feel good about. It’s the transparency that is missing. People want to make the right choices, and blockchain enables that. That will be an explosion and a turning point for many businesses.” View More