How San Francisco's Fastest Growing Blockchain Marketing Firm Is Going Big On Sports Posted on : Jun 16 - 2018

Just look at the Golden State Warriors’ past few seasons. It was not long ago a franchise that was once criticized for taking (now NBA All-Star) Steph Curry and largely defined as underdogs. However, not only were the Warriors innovative in their approach to rebuild, but the organization put up the numbers and earned the championships to prove it, and when it comes to Silicon Valley and finding use for blockchain, only a few companies have been able to truly succeed in establishing a solid footing.

While we hear all the time about the millions of dollars raised in Initial Coin Offerings (ICOs), believing in blockchain is more than just a quick cash grab. Instead, the major players are concerned with developing on a foundational structure for the future. It is practically a gold rush, as the estimates range all the way up to $60.7 billion for how big the blockchain market can be.

San Francisco’s largest blockchain marketing firm Verma Media is making big bets with cryptocurrency, especially in some of the most lucrative marketing industries today. After finding some early use cases and success in the blockchain industry, the company is primed to be at the top of bringing sports and crypto together. Although still relatively new, the impact blockchain has had thus far on sports has been interesting to follow. While not talked about as much as industries like insurance or logistics, the potential for inclusion of blockchain in sports is significant, whether it be in relation to content marketplaces, collectibles or the hot-button issue of sports betting.

Verma most recently worked with Tok.tv, a blockchain-enabled content distribution channel, which has a stronghold on English Premiere League/European soccer on its transparent and open marketplace. Verma partnered with the company to deliver on its token sale, which saw significant growth. With over 31 million guests on their platform, their system had already developed a strong base, and blockchain was seen as being the final step to truly create a strong platform.

Another industry that has seen early attention within the blockchain and sports world is Crypto Collectibles. As the blockchain provides proof of ownership, users and operators can tell where a digital file came from and whether it is authentic. An early use case of this has been the crypto collectible CryptoKitties, which are essentially digital cats.

A couple of months ago CryptoKitties introduced a Steph Curry CryptoKitty. This not only helped make blockchain more accessible, but also further validated crypto collectibles as a use case for blockchain. Think of these as your modern day trading cards.

Betting has also seen some familiarity within the world of blockchain and sports. As the Supreme Court’s recent ruling has completely shifted the culture surrounding sports betting, this is one field that smart contracts can help make more efficient. With legal betting set to become a $16 billion industry, blockchain could automatically execute proposed bets and pay out winners, which is a field that many early entrepreneurs are looking to tackle. While it is unclear who the front-runner is in an industry that was just given the green light from a federal perspective, it will be interesting to see how blockchain plays more of a significant role in the sports betting world. View More