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How AI Chatbots Can Help Strengthen Your Marketing Efforts Posted on May 15 - 2018

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Because the future relies so much on the implementation of artificial intelligence technology, AI chatbots are changing marketing in the most fascinating ways,

According toresearch from DemandBase, 80% of marketing executives believe that artificial intelligence will revolutionize marketing by 2020. Because the future relies so much on the implementation of artificial intelligence technology, it’s important for marketers to integrate AI into their marketing strategy (and other areas of the business). However, only 10% of CMOs are utilizing the technology.

What is the Role of Chatbots in Marketing?

While it’s clear most professionals understand where the future of marketing is headed, they aren’t exactly confident on next steps. To help guide you in the right direction, one of the easiest ways to get your AI initiative running is to start simple, with chatbots. Once you have set up a chatbot and understand the basic ins and outs of how this slice of AI tech works, you’re much better prepared to move on to other types of AI tech.

Chatbots Create More Informed Customers

“Messaging apps provide an amazing opportunity for brands to connect with customers, exactly where these customers spend a majority of their time,” says Cardinal Digital Marketing, an Atlanta-based agency that specializes in marketing tech solutions. “And chatbots are the technology that can elevate your messaging strategy to a whole new level.”

One of the best ways a chatbot can help improve your business is by streamlining customer service. A business’s customer services can make or break their revenue. It’s a commonly known fact that keeping existing customers is much less expensive than acquiring new ones. And to complement that, happy customers can help you sell more to new customers.

Improving Customer Retention through Chatbots

On the flipside, bad customer service can impact your business in crippling ways. After all, more consumers are relying on online reviews to help them make better purchasing decisions, and most people will research a business before making a purchasing decision. Retention is the best way to improve your bottom line, which means you have to capitalize on every customer support ticket that comes your way. View More

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