3 Ways Marketers Should Use Data Science to Skyrocket Marketing Results Posted on : Apr 23 - 2018

Data science is a complex combination of algorithm development, technology, and data inference. The purpose of “data science” is to solve complex problems that organizations face by means of analytics. In digital marketing, data science becomes critically important. It is the most real, concrete, and logical way to keep your progress steady and to improve it slowly. By analyzing your actions, you can identify the results that were eventually caused.

Well, if you’re into marketing and business, here are 3 effective ways to leverage data science to skyrocket your marketing results.

1. Advanced Customer Persona Research

Customer persona research is much more advanced today than ever before. Therefore, it may be more effective than any demographic description. Target personas are developed to personalize the marketing and selling process. By doing so, the user will have a better UX (user experience) while he/she stumbles upon content, a platform, or a product/service.

Data science-backed tools can bring change to the typical methods used by brands to conduct their market research process using only social media data. By listening, watching, and adapting to the present condition of today’s social media networks, marketers are capable to engage in conversations at a global scale to bring together broader data volume, and also to capture the most important trends and buzzes.

·        Here’s how to do advanced customer persona research:

·        Start by using social media analytics tools to research a central topic.

·        Pattern the general data and track the critical consumer conversations.

·        Clean the unnecessary data from your data sets regularly.

·        Monitor the discussion through a listening dashboard.

Once you get to understand your audience, try to become accustomed to using language that your specific selected audience uses. This will improve your engagement and conversion rates big time!

2. Forget Word Clouds

At one point, word clouds were the most reliable tools for analyzing social conversation and understanding discussions. In fact, word clouds are not really focuses tools, unless you’re very active. Otherwise, the information you’ll get could be unrepresentative and you’ll have to work more to avoid using all those irrelevant words.

Fortunately for marketers, there are better tools which are also based on the power of data science. Every digital marketer will be able to use these tools together with specific algorithms in natural language processing. Therefore, marketers will have an easier life while dealing with contextualizing the word usage and delivering meaningful insights. View More