Why the Future of Social Media Will Depend on Artificial Intelligence Posted on : Apr 17 - 2018

Social media platforms like Facebook and LinkedIn must use AI to make sense of the sea of human data coming at them.

With an estimated 2.77 billion social network users around the globe, social networking platforms possess an unimaginable amount of data. The reach of social networks is expanding at an alarming rate around the globe in 2019. These figures will continue to grow. Social media provides aphenomenal amount of user-generated data. Due to the nature of data which is mainly unstructured, it is a herculean task to gauge actionable insights from this sea of information.

This is where the role of Artificial Intelligence (AI) comes into play. AI is an area of computer science that aims to decipher data from the natural world often using cognitive technologies designed to understand and complete tasks that humans have taken on in the past.

While many naysayers of AI suggest that this technology will eliminate jobs, it is actually meant to enhance intelligence and effectively analyze data in order to streamline processes and work in a highly effective and efficient manner.

Before we understand the use of AI in social media, it is important to debunk certain myths about AI:

Myth 1: AI Means Robots

This is one of the most widespread misconceptions about AI. It is not a fancy name for robots. It does not mean robot moving or talking just like humans. AI uses algorithms in computer programs to execute tasks which require intelligence of humans. Very often robots are controlled by a set of AI algorithms.

Myth 2: AI Can Run Entirely on Its Own

Due to robust programming, many people believe that AI can run, function and execute programs entirely on its own. However, AI requires the human touch.

When it comes to customer experience, several AI processes can be automated. However, critical decisions in healthcare or medical might require human assistance.

Myth 3: AI Will Eliminate Jobs

AI will replace humans. Well, not exactly. Artificial intelligence is actually meant to collaborate and work with humans, transforming several job categories and creating new roles. The main purpose of AI would be to help people focus on core activities while using the technology for research. View More