3 Ways AI Can Transform Digital Marketing Now Posted on : Mar 23 - 2018

It is whilst discussing how AI will transform the digital marketing realm, that the famous American Researcher Roy Amara becomes more relevant than ever. Amara’s law states that we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.

We have countless articles that predict an optimistic future for AI in marketing – promising a future where AI would replace human minds in conceptualising marketing strategies or even creating their own Ads.

Realistically speaking, that era is still distant with our existing technologies. However, there are certain elements in which AI is changing digital marketing now.

With the advent of the information age, the sheer quantity of data produced by digital users surpasses the capability of data analysts to make sense of it. Enter AI into the state of affairs – we enable machines to sieve through this massive volume of data to make sense of what it means for us and our brands.

In parallel, the expectations of the modern day consumer have changed drastically – they expect constant engagement as well as immediate responses. Brands need to feed this voracious appetite

It is a costly affair for brands to constantly engage their consumers with traditional means. With AI, there is a pleasant coupling of lesser human effort plus greater targeted content for consumers.

Here are the 3 Ways in particular, which AI is transforming digital marketing addressing the data overload and modern consumers’ expectations.

Data Crunching

According to IBM, we create 2.5 quintillion bytes of data every day. Out of which, only 33% of the total data we produce being actually valuable for marketeers.

As such, together with Big Data analytics, AI plays a crucial role to sieve and classify data to figure out what is relevant for the modern-day marketer and his brands.

For instance, Amazon has 20 years’ worth of shopping data collected over the millions of visits to their site. AI enables Amazon to improve the user experience for their billions of shoppers, at the individual level. From relevant product recommendations to understanding search language (voice and text) through machine learning, Amazon delivers a customised experience to each shopper.. View More