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Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the help of exploding popularity of messaging apps*, the accelerated development of all kinds of sensors and wearables and of course with the rise of emerging technologies and Artificial Intelligence (AI).

So What is a Chatbot and Why is it Becoming a Big Deal?

A chatbot is a program, powered by rules and AI, which simulates a real interaction with users via a chat interface. In other words, a chatbot is a service that can have a conversation with you just like a real person.

Chatbots are based on Machine Learning to gather conversational cadences that allow them to copy human conversations and react to written or spoken requests to deliver a service. They comprehend language, not just commands, since they use AI. Therefore, the more conversation chatbots have with users, the more intelligent they become.

Although we started to experience chatbots recently, their technology starts in 1950s. You can take a look at our infographic here to learn more about the History of Chatbots.

Let’s take a look at the top 7 benefits of chatbots, and have a better understanding of how they can contribute to your business.

1. Keeping Up with the Trends: Being Present on Messaging Platforms

Business Insider showed us (on the chart above) that messaging applications had reached more users than social media networks in the first quarter of 2015. Since customers’ preferences verge to interact with brands via chat -as it’s easier and faster to use- businesses have now the opportunity to reach more customers via Chatbots while staying trendy for their customers.

Furthermore, 65% of smartphone users don’t download any new apps in a month. Since users have their core apps such as Facebook, Instagram, Whatsapp etc., they don’t look for new ones. Therefore, integrating your own chatbot into one of the popular platforms that your customers use daily, can be better than building a new app by saving money and time.

2. Improved Customer Service

a. Extensive Customer Assistance

A survey shows that 83% of online shoppers need support during shopping. So, your customers may require help trying to understand which products fit their needs/budgets any time of the day. View More


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