Business Networking In The Age Of Artificial Intelligence Posted on : Dec 28 - 2017

Building and managing business network in the digital economy is a challenging task. With multiple communication channels, both conventional (e.g., phones) and new (e.g., social media), your contacts can become a real mess. As a result, both your productivity and your ability to build strong business relationships and leverage your network's value suffer. Fortunately, new AI-powered tools for social media, contact management and networking solve most of these problems.

Staying On Top Of Your Business Contacts

One option to help you stay on top of your business relationships in the digital age is to use AI-enabled contact managers like Etch. Etch transforms your business network into a unified database that's searchable and filterable through an easy-to-use interface. It intelligently enriches information about contacts adding their biography, skills, interests and achievements. It constructs a timeline for all historical interactions with your contacts which becomes a searchable interface. All these features turn your contacts into a rich dataset filled with insights -- aligning business networking with the philosophy of big data and artificial intelligence.

Apart from personal use cases, industry giants like Salesforce are also enabling businesses to move faster and smarter with their own AI toolkits. Salesforce Einstein is enabling businesses to deliver smarter, personalized and predictive customer experiences on top of their existing data and accumulated insights.

Engaging Your Business Network And Grasping Trends

Identifying trends as early as possible helps you reach a wider audience and ensures better engagement with your content. There are highly specialized tools such as ForSight, by ChrimsonHexagon, that help uncover relevant stories more quickly, leading to better content creation decisions. Forsight uses machine learning to extract relevant information from trillions of posts happening across the internet. Feeding this data into advanced natural language algorithms, the system then learns what’s gaining traction across the internet and is able to identify people, companies, topics and complex relations within the unstructured mess of social media. More importantly, it is able to understand the sentiment behind those conversations. ForSight can also help track the performance of content on social media, which helps content creators evaluate the performance of their strategy overall. View More