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How Mercedes Is Preparing For The 4th Industrial Revolution: Big Data, Machine Learning And Drones Posted on Nov 14 - 2017

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In an era of great uncertainty and disruption for automotive manufacturers, Mercedes and its parent company Daimler are jumping in full throttle as leaders of the 4th Industrial Revolution. Not only are they designing new vehicles, but their services, influence in the transportation industry and factories are transforming to embrace the new opportunities and demands of their customers. Other companies should follow their lead to thrive in the new industrial revolution.

What is the 4th Industrial Revolution?

Often referred to as industry 4.0, the 4th Industrial Revolution is the shift to smart factories that use a combination of cyber-physical systems, the Internet of Things and the Internet of Systems to connect the entire production chain and make decisions on its own. Not only is this revolution possible due to new technology, but it combines the physical, digital and biological worlds. There are great opportunities as well as tremendous risks within this transformation, and there will be no industry or organization who won’t be impacted in some way.

How is Mercedes Updating Vehicles for the 4th Industrial Revolution?

In a variety of ways from autonomous trucks to drones, Mercedes is embracing new technology and opportunities available because of robotics, machine learning and artificial intelligence.

Autonomous trucks: Mercedes-Benz Future Truck 2025, the concept vehicle that is the world’s first autonomously driving truck, gives us a glimpse at what transportation might look like in the not-too-distant future. Using telematics and other systems already available today, the Mercedes autonomous truck should increase safety and fuel efficiency and save money for fleet operators. It will undoubtedly change the responsibilities of truck drivers, but there’s still debate about what this might look like.

Mercedes-Benz F 015 car: The Luxury in Motion research car feels more like a luxurious living room than a vehicle to get you from point A to point B. Since it is autonomous, the humans it transports can use travel time not for driving, but for meetings or quality time with others they are traveling with. Mercedes is reimagining not only the vehicle, but how autonomous vehicles can change the way we interact and what we need and want in transportation when we are no longer required to be behind the wheel. View More


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