AI vs. Human SEO: How to Keep the Balance? Posted on : Aug 16 - 2017

In the light of recent growth concerning Artificial Intelligence (AI), we – marketers, are left both a little worried and excited when it comes to the future of our jobs. See now, SEO is crucial. No shocking news there. A lot, and I mean very many SEO specialists try their best to optimize websites for SEO, write unique content, find guest post opportunities from highly authoritative websites and so on and so forth. Thanks to the buzzword of nowadays online world, I’m speaking about AI, performing SEO is getting easier day by day. But a question arises here, how much of that interference do we need and how do we keep the balance between what AI can do and what will be left for human specialists to work on? Let me answer the question right away: we should combine the best features of AI and human SEO. Smart, right? How we do that? To be honest, I am getting tired of all these rhetorical questions too, so I’ll just skip to discussing the advantages of AI and human SEO that can work miracles together.

Artificial intelligence tackles keywords like no other

I want to set this crystal clear, trusting AIs with the creation of content, be it an email or a blog post from A to Z, is a mistake. Not to go too deep into the reasons why, let’s just say that content needs to be tailored for each client and as much as Associate Press claims to have over 3000 articles written by robots, it’s not worth it.

Wait, we are not here to belittle AI, the opposite, we’re about to highlight the benefits that AI brings to SEO. I’d love to have an epic reveal moment but the heading gave it away, so let’s get down to business. Google, Bing, Yahoo – all search engines require targeted keywords for high rankings. And that’s one of the things that SEO specialist do 24/7. Thanks to sophisticated algorithms, AI is godlike with picking and organizing the keywords. Furthermore, they are capable of running tests to find out which set of keywords performs the best. That’s the dream, isn’t it? Moral of the story is to assign keyword research and optimization to AI. It’s a lot more effective to let an algorithm deal with another algorithm.

Human SEO ensures the quality and uniqueness of the content

Suppose, you used exclusively AI to generate an article about renting unicorns for your website. Here is what you should expect. The keywords are top-notch, you rank high on Google and when someone types “renting unicorns near me,” your page pops up. Our imaginary prospective client visits your page only to find some vague content. He takes the mouse and instantly clicks on that X button and you, my friend, end up with no real value out of your article. View More