Development of a Strategic Vision for World Evidence (RWE) Big DATA ecosystem that can transform Organizational engagement and R&D impact

This presentation will focus on strategic development of an RWE ecosystem within a pharma organization. Application of Real World Evidence data stack through innovative Big Data platforms linking Clinical and Electronic Health Records (EHRs) and that can strategically optimize organizational decision making, R&D and clinical trial strategy, facilitate in-depth understanding of patient pathways and competitive positioning. RWE platform development approaches, issues around data interoperability, linkages, and related implications for evidence design, delivery and application will also be discussed along with case studies from pharma.

Usman Iqbal MD. MPH. MBA is a Senior Medical Affairs Leader- Neuroscience at AstraZeneca, and based in Cambridge, MA. Usman has 12+ years of diverse experience spanning clinical medicine, health policy & management, R&D/Med AFF, Health Economics & Outcomes research (HEOR) across academia and biopharmaceutical. His experience spans number of different therapeutic areas including Oncology, as former Head of Sanofi Oncology, Global Evidence & Value Development (GEVD). As part of both R&D and Med Affairs in different roles, Usman has had been responsible for Portfolio Prioritizations, Integrated Medical Affairs Planning, and End-to-End Evidence generation based on Stakeholder engagement (Patient, Provider, Payer), Market insights and Relative Medical Value Assessment Platforms. Prior to working in the industry that also includes Amgen and Boehringer Ingelheim, Usman was based at Boston University Health Outcomes Technology Group as a senior research fellow and served as a research consultant for Veterans Affairs Pharmacy Benefit Management (VA-PBM), the Centers for Medicare &, Medicaid Services (CMS), the Agency for Healthcare Research and Quality (AHRQ), and the National Committee for Quality Assurance (NCQA). Usman has authored more than 50 publications, and his research experience encompasses BIG DATA evaluations with a specific focus on comparative effectiveness, disease management, physician profiling, patient centered outcomes & access solutions. He is a certified coach practitioner and provides personalized coaching on performance and personal development to a wide range of industry professionals. Usman received his MD from Allama Iqbal Medical College, Lahore, Pakistan and Master of Public Health and Master of Business Administration from Boston University.