Blockchain and Media Transparency

As the digital ad industry has grown the ad fraud issue has grown to $16 billion and after 10 years the major executives in the industry say the problem continues to grow and there hasn’t been a complete solution just yet. For example, there was a bot farm that took millions of dollars of revenue from video advertisers and what it did was automatically open the same video over and over and each video view represented $0.05-$0.10 of revenue. So with many millions of automated views the farm took millions of dollars. Clearly, this is an untenable situation. But technology has come of age to solve it, and with the distributed ledger (the blockchain), one can create a tamper-proof record of where ad quality is high and where it is low. An explanation of this paradigm shift is the crux of this presentation.

Tammy has spent 15 years in digital marketing, e-commerce, and business development including leadership roles in both agencies and technology companies. Tammy was the Vice President of Market Development & Agency Relations at G2 Crowd, a B2B marketing platform backed by $45 million of venture capital. She is formerly the Founder & CEO of MarketMeSuite, one of the first social media marketing management platforms. Tammy founded MarketMeSuite in 2009 and closed $2.6 million of investment capital while building a user base of 80,000 businesses. Her company was acquired in 2014 by Vivial to integrate with their local online marketing software platform. Tammy has consulted on projects in Artificial Intelligence, Big Data, Micro-Finance, Business Solutions, and Adtech. Tammy recently brought to market an adtech company built on the blockchain, and has given talks on Blockchain disruption at numerous conferences, including MIT's Blockchainfest.