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Speaker "Ambal Balakrishnan" Details Back

 

Topic

How to extract stories from your data and tell them visually?

Abstract

Whether you are a tech or biz professional, you must master the art of visual storytelling with data. But first, you have to find the story worth telling that's hidden in your data. Join Ambal Balakrishnan to learn how. As with many things in life, visual storytelling with data will take practice. But that doesn't mean you can't accelerate your learning from others' mistakes and successes.


Who is this presentation for?
Everybody who has to leverage data to make decisions


Prerequisite knowledge:
None


What you'll learn?
Topics include: Why visual, interactive storytelling with data is important against the backdrop of the diminishing attention economy A storytelling framework Practical tips for visual storytelling with data Examples of smart, engaging visual storytelling with data

Profile

Ambal Balakrishnan is a Program Director in IBM's Data and AI division. A technology-focused product management/marketing leader with a strong track record of leading strategic growth, she leads transformation and growth of the Data Organization segment. Previously, she was worldwide content marketing leader for systems hybrid cloud DevOps, where she managed content marketing strategy, digital content design, and production to drive business results, and worked on worldwide marketing and positioning of Cisco’s cloud and data center switching business. Ambal holds a master’s in computer science from Purdue University and an MBA in marketing, strategy, and entrepreneurship from the Wharton School at the University of Pennsylvania.