Profiting from Personalization.

Description - this presentation will provide insights and best practices in implementing a personalization strategy within your Company.  Brands that create personalized experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenues increase by 6% to 10%.  Companies with an effective personalization strategy will capture a lion share of category profits while those who don't will lose customers, share and profits. 

Mr. Sieck is a technology executive and entrepreneur who has been involved with AI solutions starting early on with AI for Optical Character Recognition, to Computer Aided Design; and most recently for use in Predictive Analytics Use Cases across a number of verticals including Retail, CPG, FinTech, Healthcare, Financial Services, Insurance and others.

He is currently Director – Risk and Governance | AI | Machine Learning solutions for Orion Governance that offers a disruptive new Data Governance enterprise software solution focused on technical lineage; for the first time allowing banks, insurers, retailers and other large enterprises to confidently ensure compliance with numerous regulations such as GDPR, BCBS-239, SOX, HIPAA, CCAR, Solvency II. It provides the clear, accurate visibility into corporate data drastically reducing operational risk.

Prior to Orion Governance, he was Director for Digital | Marketing Analytics helping major F500 companies increase revenues and cut costs through the development and implementation of their Digital Transformation Strategies.

He was Director of Advanced Analytics for Hitachi and brought to market Hitachi’s first SaaS Solution platform that was an AI based solution called Live Insights for IT Operations that help give IT operations a 360-degree globalview of their data center operations.

Prior to Hitachi, he was involved with a number of early stage VC financed technology companies as well as numerous turn-around entities that had successful exits.

He is an active member of the MIT Community and services on the MIT Venture Mentoring Services organization.