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Speaker "Kevin Sieck" Details Back

 

Topic

Profiting from Personalization.

Abstract

Description - this presentation will provide insights and best practices in implementing a personalization strategy within your Company.  Brands that create personalized experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenues increase by 6% to 10%.  Companies with an effective personalization strategy will capture a lion share of category profits while those who don't will lose customers, share and profits. 

Profile

Mr. Sieck provides key insights and perspectives on technology trends having held leadership positions at large companies like IBM, CSC and Hitachi; as well as venture-financed and turn-around situations. 

Mr. Sieck is currently the Director of Digital Analytics at LatentView Analytics – one of the world’s largest and fastest growing digital analytics firms.  Prior to LatentView, he was Director – Advanced Analytics for Hitachi.  His most recent venture-financed start-up was with infochimps,  a Big Data PaaS solution, that was acquired by CSC in 2014.

Based in Boston,  Mr. Sieck is an active member of the MIT Community and provides mentoring support for MIT entrepreneurs through the MIT Venture Mentoring Services organization.

Mr. Sieck has an MBA in Marketing from Pace University – Lubin Graduate School of Business and a BA in Business from the University of Connecticut.