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Speaker "John Mercer" Details Back

 

Topic

Harnessing AI to Power the Future of Video Advertising

Abstract

Pixability’s software empowers the world's biggest brands to plan, buy, optimize, and measure premium, brand-safe video campaigns on the platforms that matter, in a single solution. Our world-class data science group is the innovation engine that makes this possible. In this talk, we will discuss how we harness bleeding edge methods to create immense value for brands and how we plan to shape the future of the industry.

Profile

John is the Head of Data Science at Pixability, building a world-class data science group powering the future of video advertising intelligence. As a data science and engineering leader, he has 15+ years of experience across industries building advanced analytics, apps, and platforms that empower people. John started his career as the Founder/CEO of Xumbrus, an academic software company that helped tens of thousands of students, and later worked in many industries and advanced analytics groups at some of the greatest organizations in the US. At the Broad Institute of MIT & Harvard, John was a senior computational and technology lead where he invented and built GeNets, a multiple-award winning and patented platform for biological pathway analysis. As Chief Analytics Officer at a leading mobile intelligence company - Apptopia - he led the data science group to transform the analytic layer of the platform and drive all analytics in the organization. John is a hackathon winner, has published in top scientific journals such as Nature, and has been honored to speak at events like the Business of Software Conference, Spark Summit, Annual Meeting of the American Society of Human Genetics, and the Annual Retreat of the Broad Institute of MIT and Harvard. John graduated magna cum laude in both Economics (B.A.) and Statistics (M.S.), has a graduate level certificate in Data Science from Harvard, done other graduate work in Management Science and Applied Mathematics, and is addicted to courses through Udacity, EdX, and Coursera.