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Speaker "Cesar Argueta" Details Back

 

Topic

How AI can help you test and optimize creative ad assets for increased performance and insights on your digital channels.

Abstract

CPG brand participated in a 3-way collaborative learning opportunity with Wylei AI & Facebook partnered to see how our tech could improve campaign performance on human creative intelligence (learnings from past campaigns) vs AI: Test & Iterate approach leveraging campaign data to rapidly dynamically assemble ads. - Wylei was able to take existing display creative ad assets and convert into video assets - Increase uplift in overall reach and impressions - Increase uplift in overall ad recall This success allowed the CPG brand to leverage Wylei’s campaign learning to apply it towards future campaigns while maximizing ad spend and ROI by re-running the winning video ad creative.

Profile

Cesar Argueta Director of Client Services, Wylei AI Cesar Argueta is a Marine veteran who specializes in all areas pertaining to marketing, planning and digital strategy. He brings over ten years of expertise in brand building and digital innovation to his current role as Director of Client Services of Wylei, a pioneer in Predictive AI and machine learning company, which leverages marketing automation through an advanced patented technology of predictive algorithms that take the guesswork out of digital web, email, mobile, and video content creation. He started his career co-creating marketing, social and digital plans for newcomer communications agency – Adrenalina NY part of the MDC Partners Conglomerate. Cesar later joined XL Alliance in NY where his strategic thought leadership and entrepreneurial spirit impacted companies and brands such as Diageo, Kroger, Post Foods, Ralph Lauren, Johnnie Walker US, Jägermeister US, and Merck Consumer Care. Cesar has a passion for Higher Education and the Hispanic community; he was president of the Latino Business Association from the University of Illinois where he also received his MBA degree. Amongst other accolades, Cesar has had the privilege and honor of serving our country He was part of the Operation Iraqi Freedom / Operation Enduring Freedom campaign and left the service with an outstanding record and honorable discharge.