Rick is an accomplished executive with domestic and international experience in interconnected information management disciplines that deliver leading edge technology solutions with commitment, shared purpose, and achievement of enterprise goals. Rick is also the author of DX Strategy: Thinking about Digital Transformation. In his book he discusses how organizations can formulate a transformation strategy in order to capitalize on emerging technology capabilities. Rick also discusses the Transformation Triangle and how it applies to Digital Transformation. He then introduces the question, “ How does an organization cut through advertising noise and hype; ask the right questions and engage in proper discovery in order to leverage emerging technologies to transform the business.