Pavel Dmitriev is a Vice President of Data Science at Outreach, where he works on enabling data driven decision making in sales through experimentation and machine learning. He was previously a Principal Data Scientist with Microsoft's Analysis and Experimentation team, where he worked on scaling experimentation in Bing, Skype, and Windows OS. Pavel co-authored numerous papers at top-tier data mining and machine learning conferences, such as WWW, ICSE, KDD, has given keynotes and tutorials at WWW, SIGIR, SEAA, and KDD.