Speaker "Chip Reno" Details Back
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Name
Chip Reno
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Company
https://www.t-mobile.com/ <-- T-Mobile-->
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Designation
Advanced Analytics Services
Profile
Chip Reno is Ad Tech and Attribution expert who built an analytics platform that links all of T-Mobile’s offline data to web and digital marketing activities. He uses omni-channel analytics, attribution modeling, and propensity scoring for website personalization and targeting. By night Chip is a musician for the electronic band Gumshen.