For the last 20+ years Brian has helped lead, manage, ideate and optimize digital marketing and analytics campaigns for clients such as Verizon, REI, Microsoft, Nordstrom and HP while working for some of the largest and best known agencies in the world (FCB, Wunderman and Razorfish). Following a 3 year stint leading Strategic Services on the West Coast for Oracle Marketing Cloud, Brian joined BECU (the nation’s fourth largest credit union with 1.1 Million members and $20B in assets) in mid 2016. His passion is in solving complex business problems, understanding and using data and designing/optimizing full lifecycle marketing programs. At BECU, Brian is focused on unlocking member value through the use of data and insights, executing campaigns at scale across all digital channels. BECU has spent the two years plus of Brian’s tenure moving away from batch and blast campaigns to a more behavioral, trigger based marketing philosophy revolving around customer lifecycle and journeys, while continuing to develop and leverage more always-on machine learning based technology.